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Sr. Manager of Category Management

JOB DESCRIPTION

Job Title: Senior Manager of Category Manager      

Reports to: Senior Director, Customer Marketing

Number of Direct Reports: 0

Key Internal Partners: Marketing, Field Sales

Key External Partners: Retail Customers, Sales Broker Agencies, Category Management Tool Vendors

Project Management:  Yes

Location: New York

Materne North America (MNA), a wholly-owned subsidiary of MOM Group located in France, is a highly successful, fast-growing, and innovative company known for helping squeeZ goodness into the daily lives of kids across the US. In fact, you probably know us as GoGo squeeZ: http://www.gogosqueez.com/. We’ve been in operation for 7 years in the US and have reached over $200 million in sales.

GoGo squeeZ is a leader in healthy, all-natural, gluten free, 100% fruit snacks. Our applesauce pouches are packed with goodness and with their convenient packaging design can be enjoyed wherever kids go! In 2016, Materne North America launched our most significant innovation since the introduction of applesauce in a pouch. Now, US families can enjoy yogurt that is, “so cool, it doesn’t have to be cold,” or in other words, a scrumptious, natural yogurt snack with no preservatives and no fridge needed!

Our applesauce products are produced locally in the USA, and our dairy products are imported from France.

MNA has 500+ employees spread across New York City (US headquarters) and two production sites in Traverse City, MI and Nampa, ID. We are committed to offering our customers across the US, Canada, and Mexico high-quality, squeeZable, pouches that are fun to eat by leveraging our unique patented manufacturing technology.

The GoGo squeeZ pouches can be found in over 9,000 stores across the US including Fairway, Giant, Harris Teeter, Publix, Target, Walmart, and likely, your local grocery store.

We are committed to providing healthy snacking and nutrition education to parents and kids, so we are proud to support Action for Healthy Kids (AFHK), a nonprofit that works to create healthier schools nationwide.

Join the GoGo team, and help us drive our mission to make on-the-go snacking healthy and fun! We are a team of passionate, values-driven professionals, and we would love to have you on board to help us achieve our shared dreams!

Job Summary:

As the Sr. Manager of Category Management for Materne North America based out of our office in New York, NY you will be responsible for developing the strategy and leading the execution of best in class category assortment and shelving that drives category household penetration and consumption while incrementally expanding the GoGo squeeZ retail presence.

Job Responsibilities & Tasks:

  • Establish 2020+ future vision for the Fruit Squeezer Category and prospective Materne category expansion, leveraging best practices of MOM Group             
    • As part of the MNA 3-year Business Plan develop long term assortment and shelving road map
    • Provide category thought leadership to Field Sales Directors and retail customers for long term business planning
    • Collaborate with Director of Consumer and Market Intelligence to conduct foundational shopper research to identify optimal aisle and shelf placement
  • Develop and lead an MNA way of category management that identifies and delivers on category opportunities, driving mutual growth for retail partners and Materne North America
    • Leverage a diverse set of data sources to develop shopper insights and identify emerging market trends
    • Define category strategies by class of trade based on the roles defined within the Channel Path to Market Strategy
    • Identify the optimal tactics across assortment, space, location, POS and promotion in order to deliver against the opportunity identified within the category strategy
    • Present category management recommendations to key customers
    • Present, publish and update generic national category management recommendations for use by Field Sales and Sales Broker Agencies
    • Lead implementation of category management tactics, collaborating with Field Sales, Sales Agency Brokers, retail teams and third party vendors
    • Partner with Brand on SKU prioritization by class of trade; based on incrementality, sales rate, growth trends and profitability
    • Partner with Manager, In-Store Marketing & Activation to compliment best in class shelving with POS and display fixturing
    • Maintain library of best in class retail category execution to share with global organization
  • Strengthen Field Sales fact based selling by arming the organization with winning selling stories for new items distribution and GoGo squeeZ brand expansion into new channels and customers
    • Develop the GoGo squeeZ brand selling story and present to new prospective retail customers and board new retail Buyers
    • During annual sales planning process develop preliminary selling story and scout call presentations for innovation pipeline
    • During customer planning process develop innovation selling stories and present at retailer line reviews in order to gain incremental new item distribution
  • All other duties as assigned

Key Performance Indicator (KPI):

CACV, share of shelf, household penetration, consumption per household

Position Requirements:

EDUCATION

  • Bachelor’s degree in Business and or Marketing
  • MBA is a plus

EXPERIENCE

  • Minimum 7+ years of experience in the Consumer Goods / Food industry in category management and / or business development
  • Experience must include sales analytics, project management, negotiations, and working with retail partners

SKILLS

  • Ability to lead independently projects with minimal guidance
  • Ability to formulate retail go to market strategy
  • Strong leadership and proposals
  • Strong communication skills both verbal and written
  • Strong presentation skills
  • Ability to take lead on vendor negotiation
  • Must be proficient in Microsoft Excel, PowerPoint
  • Must be proficient in IRI scanner and panel data
  • Proactive, self-starter, excellent work ethic
  • Ability to work in a fast paced environment and a proven ability to multi-task
  • Space planning a plus

PHYSICAL & TRAVEL REQUIREMENTS

  • Must be able to work in normal office conditions
  • Moderate travel 10+ times per year

Materne, North America offers a competitive compensation package and a comprehensive benefit package that includes: Medical, Dental & Vision Plans, Life Insurance, including eligible spouses, domestic partners & children; Retirement & Savings Plans, Paid Vacation and Holidays.

Materne, North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Employment is subject to verification of pre-employment drug-screening results and background investigation.

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